ProductBrand
Join us
Foundations
  • Introduction
  • Guidelines
  • Colors
  • Typography
  • Breakpoints
  • Elevation
  • Patterns
Identity
  • Logos
  • Mr Rogo
  • Assets
Components
  • Button
  • Carousel
  • CTA Headline
  • Navigation Menu
  • Popover
  • Separator Dot
  • Sheet
  • Skeleton
  • Video Player

Colors

The marketing palette: the colours Rogo's brand surfaces are built from.

Overview

These are not the product's colours. Rogo has two palettes:

ProductBrand
Package@rogo-technologies/ui@rogo-technologies/brand
Tokens--background-*, --text-*, --brand-primary--marketing-*
Surfacesthe web app, Excel add-in, internal toolsthe marketing site, brand pages, campaign material
Dark modeyesno, deliberately

They look similar and they are not interchangeable. The marketing green is rgb(19, 91, 69); the product's --brand-primary is rgb(19, 91, 68). Using one where the other belongs produces a surface that is almost right, which is the hardest kind of wrong to catch in review, so the --marketing- prefix exists to make a cross-import visible in a diff.

Never use --marketing-* in apps/frontend or any other product surface, and never use product tokens on a brand surface. If a product surface is missing a colour, add it to the product palette rather than reaching across.

css
@import "@rogo-technologies/brand/styles";

Swatches copy their class on click, and the hex on ⌘-click, the same behaviour as the product palette, because it is the same component.

Every token is available as a raw custom property and as a Tailwind utility:

tsx
<section style={{ backgroundColor: "var(--marketing-cream)" }} />
<section className="bg-marketing-cream text-marketing-forest" />

Greens

Rogo's own colours. primary is the brand green; forest is the deep ground inverted sections sit on.

TokenTailwindValue
--marketing-primarybg-marketing-primaryrgb(19, 91, 69)
--marketing-forestbg-marketing-forestrgb(15, 40, 34)
--marketing-felix-greenbg-marketing-felix-greenrgb(15, 54, 42)
--marketing-greenbg-marketing-greenrgb(25, 162, 108)

Neutrals

The ramp runs dark → white, with cream and warm-white as the warm page grounds that give the brand its paper feel. Body copy is dark; secondary copy is gray-dark.

Supporting

muted is translucent white for copy set over imagery. border is the brand's hairline.

PreviousGuidelines
NextTypography
Made in NYC© 2026 Rogo Technologies Inc.

Design at Rogo

We’re redesigning an entire industry. Come design it with us.

See open roles

Design at Rogo

  • How we workThe mission of design at Rogo, and the open roles
  • About RogoThe company and the product